For hair troubled by
frizz and dryness
Fingers catch. Ends spread
Moisture is about adding it and keeping it in
First, why hair dries out
Why hair gets dry
Hair's moisture is said to be held in a balance of water and oil
In dry seasons, with over-washing, and with heat piling up, that balance is easily lost
The ability to hold moisture also changes with age, so the same care can start to feel not quite enough
Small hints for every day
- · Do not over-wash. Lukewarm water, never too hot, and gently
- · After towel-drying, let a leave-in hold the water in damp hair
- · Do not leave it wet — dry it gently, and soon
- · In seasons when rooms dry out, hair feels it just as skin does
Whether it is water or oil that is missing depends on the hair. The right bottle is found in the finder, or at the salon
How SEAM thinks
Dryness comes from season, hair and daily life together
Care changes little by little to match the hair you have that day
In store we choose with the season's changes in mind
Hair Finder
Where does dryness start — hair, or scalp?
Water, oil, or the scalp — the questions bring your kind of dryness into view
See dryness types→If you would rather talk it through, visit a SEAM certified salon
Frequently asked questions
- Should I shampoo every day?
- It depends on your hair and scalp. Over-washing can itself become a source of dryness. We suggest lukewarm water and a gentle wash
- When should I use a leave-in product?
- After towel-drying, working it into still-damp hair helps it hold the water. One application before drying is the guide
- Does hair dry out more with age?
- The ability to hold moisture is said to change with age. Choosing care that suits you changes how it feels and how it looks