Hair Care Brands

Our Brands

SEAM curates brands trusted by salon professionals.

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SEAM is a global hair care select shop, curating only salon-exclusive brands trusted in professional practice. From hair care to skincare and devices, we curate what is truly suited to your hair and skin.

View as Text List

A compact list of every brand, without logos

Brand Directory

All Brands We Carry

From major names to rare finds,
browse every brand SEAM carries, laid out like the floor of a department store.
Tap any brand to visit its official site.

TOTAL BRANDS

Availability

Availability Guide

In Store & Online At SEAM stores nationwide and the member online shop
Online Only Member online shop only
Select Stores Select stores, or select items online
Specific Stores Only Specific stores only (Sapporo, Ginza, etc.)

Member Online Store

Consult in salon, reorder at home.
Keep your favorites, always.

The SEAM members-only online shop carries the makers and brands listed here. After consulting our hair care professionals in store, you can continue purchasing online anytime.

A favorite that truly suits your hair.

Invitation-only membership / 197 brands nationwide / Specialist staff in store

* Availability is subject to change. Please check each store or the member shop for the latest information.

Brand Concept

The SEAM Brand Philosophy

Why does SEAM choose these brands?
Our selection criteria, and why professionals trust them.

01

Salon Professional

Salon-exclusive, professional-grade brands only

SEAM carries only brands actually used in salons and recommended with confidence by salon professionals — a strict standard of selection, seen through professional eyes and far removed from general retail.

02

Quality First

No compromise on ingredients, formulas, or feel

We select brands that meet our standards for scent, texture, and finish. SEAM buyers evaluate each one independently, with an emphasis on ingredient transparency, formula reliability, and how it truly feels to use.

03

Global × Local

Global brands, carefully selected worldwide

We introduce professional cosmetic brands from France, Italy, Germany, Korea, Israel, and beyond to the Japanese market — a selection that pairs a global outlook with suitability for Japanese hair and skin.

04

Sustainable Beauty

Sustainable brands to love for years

Environmental care, sustainable sourcing, ethical production. Beyond performance alone, SEAM also weighs the values of each brand and its commitment to the future.

Important

Important Notes

Brand availability varies by store, online shop, and stock. Please check each store or the SEAM online shop for the latest availability.

Brands marked "In Store & Online" are available at SEAM stores nationwide and at the SEAM members-only online shop.

Brands marked "Online Only" are available exclusively at the SEAM members-only online shop and cannot be purchased in store.

For brands marked "Partially Online Only", some products are available only at the online shop.

Brands marked "Select Stores" are available only at specific stores. Please see the store pages for details.

Brands marked "Sapporo Only", "Ginza Only", or "Omotesando & Ginza Only" are available exclusively at those stores.

All prices include tax. Prices and availability are subject to change without notice.

Find a Store

Try the brands
that catch your eye.

Consult with our staff and find
the perfect product for you.

Authorized retailer pages: Aujua retailer Kérastase retailer TOKIO IE retailer BYKARTE retailer shu uemura retailer LASHADDICT retailer SUBLIMIC retailer Shiseido Professional retailer Tsururincho retailer System Professional retailer Milbon retailer What salon-exclusive means →